Algolia State of Research Report Reveals Retail’s Ability to Drive Higher Conversions Through Modern Search

SAN FRANCISCO – (COMMERCIAL THREAD) – Algolia, the leading API platform for dynamic research and experiments, today released its State of Research Report, compiled in partnership with B2B Research Specialist Coleman Parkes. This second annual report reveals the insights of 900 technical and business decision makers from omnichannel and digital retailers with global revenues of over $ 100 million, exploring the current use, investment and value of research technologies.

“Under-investing in modern digital commerce is a critical mistake that we continue to see in the retail industry,” said Jason McClelland, Marketing Director for Algolia. “If you can’t accurately serve online shoppers with what they want, when they want it, they’ll immediately move on to the next site. In this report, retailers will discover how search technologies can make or break a retailer’s ability to deliver the last mile of the customer experience.

This state of research report reveals how successful retailers are using research to beat their competition. Highlights include:

Advanced search Create clear winners

  • Only 13% of retailers say they offer shoppers an advanced search experience

  • The 87% of retailers with basic or middle-of-the-road search experiences also noted a higher propensity to lose shoppers due to churn rate and low engagement.

  • Four in five retailers (79%) have little or no personalization or recommendation features on their merchant site; only 26% noted the use of AI to optimize the relevance of search results

Preparing for sharp increases in holiday demand is proving difficult

  • Two in five retailers (39%) admit they are not ready to meet new surges in consumer demand

  • Sixty-five percent (65%) of retailers believe their ability to meet last year’s Black Friday demand needs to be better managed; 47% could not scale to meet demand and 25% wanted to be able to iterate and market better

Retailers equate the pursuit of quality with a frictionless customer experience

  • When asked to identify the top areas impacted by the search, retailers prioritized customer service (79%), a frictionless website experience (76%), and product availability (75%)

  • More than a third (35%) of retailers have increased their research investments in the past 12 months, to an average of 11%, and 44% of businesses will increase their research spending in the next 12 months.

  • Eighty-one percent (81%) of retailers noted that Covid-19 had an impact on their decision to advance their search function

Aligning research technologies with a headless architecture

  • Forty-nine percent (49%) of retailers agree that screenless architecture saves time and 42% agree that it speeds time to market.

  • Ninety percent (90%) of retailers believe that the suitability of their search technology for a screenless architecture is critical or important enough, however, only 23% of retailers believe that the suitability of their search solution. looking in a screenless architecture is ideal.

  • Fifty-six percent (56%) of respondents agreed that API-based solutions create improved services and 47% of respondents rated ease of use

“The data shows that retailers understand the value of research and screenless architecture,” said Ian Parkes, founder and director of Coleman Parkes Research Ltd. “Future retailer investments in search technology must focus on solutions compatible with screenless architectures. This will help resolve many of the issues that have been uncovered throughout the State of Research Report. ”

Click here to access the full copy of the State of Research report and register for one of Algolia’s upcoming webinars: Black Friday is now – How to Take Control.

About Algolie

Algolia provides an API platform for dynamic experiences that enable organizations to predict intent and deliver results. Algolia achieves this with an API-first approach that allows developers and sales teams to bring up relevant content when they want – satisfying the demand for instant gratification – and create and optimize online experiences that enhance customer satisfaction. online engagement, increase conversion rates and enrich lifetime value to drive profitable growth. More than 10,000 companies, including Under Armor, Lacoste, Birchbox, Stripe, Slack, Medium and Zendesk, trust Algolia to handle more than 1.5 trillion search queries per year. Algolia is headquartered in San Francisco and offices in New York, Atlanta, Paris, London and Bucharest. To learn more, visit

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