Nordstrom said it would begin selling Allbirds in 14 select stores. At the beginning of May, Allbirds announced its first two commercial partners: Public Lands, a banner of Dick’s Sporting Goods, in the United States, and Zalando in Europe.
“Partnering with a sustainability leader like Allbirds enables Nordstrom to better deliver on its brand promise to offer the most relevant selection of the brands that matter most to our customers,” said Tacey Powers, Executive Vice President and General Manager of Merchandising, Footwear at Nordstrom, Inc. “We look forward to growing our partnership with a unique, values-driven brand and expanding our assortment of enduring style.”
“We are thrilled to extend our partnership with Nordstrom following the success of our two previous collaborations,” said Travis Boyce, vice president of business development for Allbirds. “As a trusted retailer where shoppers know they’re buying high-quality products, we’re thrilled to be a part of that mission with our high-quality, sustainably-made footwear now available in Nordstrom stores. This next step will bring more sustainable choices to a new group of customers, allowing us to further educate consumers about carbon emissions and their impact through our carbon labels.
Allbirds quickly expanded its store base and had 39 by the end of the first quarter. Nordstrom has added a number of direct-to-consumer brands in recent years, including SKIMS, On Running, LL Bean, Good American and Vuori in 2021.