Bode to open second retail store on Melrose in Los Angeles – WWD

Emily Bode is preparing to plant retail roots in Los Angeles.

The New York-based menswear designer will open a 3,200 square foot store at 7007 Melrose Avenue next week. There will be a private event at the space on February 10 and it will be open to the public the following day.

Although the designer remains mum on details of the store until the opening, it’s likely to be similar to the one she opened on Hester Street on Manhattan’s Lower East Side in 2019, which is a storefront for its collections created from recycled materials. textiles.

A property listing for the space said it is located between La Brea and Highland at the “heart of this preeminent showroom, gallery, restaurant and shopping area adjacent to Hancock Park”. It was advertised as “a highly upgraded designer exhibit space with an arched lattice ceiling, concrete floors, brick walls, excellent facade and signage, and parking at the back of the aisle” .

Although not exactly a fashion retail hotbed, the location is close to where other menswear brands have stores, including Rick Owens, and is is across the street from a popular comic book store and around the corner from LA’s iconic Pink’s Hot Dogs. It’s also close to the up and coming area of ​​Sycamore, home to a cool vinyl store, La Tartine Bakery and other popular stores.

Bode launched her label in 2016 and within two years she began to make a name for herself as the first designer to walk the runway during New York Fashion Week: Menswear. His collections, which draw on his New England roots and the study of historical techniques, quickly aroused interest.

In 2020, she won the Woolmark Co.’s inaugural Karl Lagerfeld Prize for Innovation, as well as its AU$100,000 prize, and the year before she was named Emerging Designer of the Year by the CFDA. She was also a finalist for the LVMH Prize.

She said last year that Los Angeles and London were on her wish list for future retail expansion.

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