BT Wholesale brings EE’s mobile connectivity to its partners

BT Wholesale has announced that it is making EE connectivity available to its partners on a direct and wholesale basis via the EE mobile SIM card.

Due to launch in early 2023 upon completion of trials, members of BT Wholesale’s Partner Plus program will be able to sell EE SIM cards and provide customers with 4G and 5G connectivity.

In an announcement, the company said the move will strengthen resellers’ ability to support the evolving all-IP needs and go-to-market strategies of end users. It also supports the abandonment of legacy voice configurations and helps prepare businesses for the next PSTN outage coming in 2025.

“We are constantly striving to make it easier for each other to do business, and for that it is essential to ensure that we provide what our partners want,” said Gavin Jones, Director of Channel Partners at BT Wholesale. “For many, it was EE mobile. Allowing resellers to sell EE mobile SIM cards is the latest proof of our commitment to helping our partners thrive.

The upcoming PSTN shutdown has accelerated the need for businesses and individuals to move away from legacy setups. Scheduled for 2025, the event will see the UK’s traditional telephone network shut down, with traditional telephony products being pulled from the shelves. Every phone line in the country, whether personal or business, will then be IP-based.

As companies move away from these legacy voice services, Jones said the company’s goal is to provide partners with “complete convergence” between fiber, cloud voice and mobile.

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“The EE mobile SIM card is another way to provide unparalleled access, but partners need it,” he continued. “Ultimately, this helps resellers maximize relationships as customers take more control of their digital destiny.”

EE was the first network provider to launch 5G in the UK and now claims that over 50% of the UK population can use its 5G services. The company said it now aims to extend coverage to 90% of the UK landmass with 5G by 2028, with on-demand and on-demand solutions.

“Making EE SIM cards available through a wholesale model means partners can offer customers the power of the UK’s best mobile networks and largest fixed broadband networks,” Jones said.

“The pandemic has taught the channel that we need to be more flexible in our approach, and that is reflected in our launches. We provide our partners with flexibility and choice so they can pass this on to their customers as they accelerate their own digital journeys.

The move is the latest in a series of channel developments for BT Wholesale. Last year, the company launched WHC Express, a cloud-based phone system for businesses with ten or fewer employees to help them make and receive calls on fixed and mobile devices.

It also unveiled Broadband One, its end-to-end managed service that enables partners to provide small businesses with connections of up to 1Gps over FTTP and SoGEA.

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