With shoppers now accustomed to the convenience of shopping online, the challenge for the industry is to optimize the retail experience for consumers.
Ms. Yeo Mui Hong, CEO of Orchard Turn Developments, which manages Ion Orchard, said the company mainly focuses on what she calls retail.
“We are constantly engaging our tenants for unique shopping experiences … Over the past two years, we have introduced nearly 20 new flagship brands to the market at Ion Orchard. We are constantly updating our tenant mix to maintain the interest of our buyers and make them want to come back for more, ”Ms. Yeo said.
Real estate developer Lendlease, whose portfolio includes Jem and Paya Lebar Quarter, is banking on concept-driven retail offerings.
According to Ms. Jenny Khoo, her head of asset operations, this was already the goal before the pandemic and COVID-19 simply accelerated the process.
To stay in touch with digitally savvy consumers, Lendlease will use social platforms to help its retailers market and promote their products.
As retailers and shoppers learn to live with COVID-19, online and offline will have a place in every shopper’s heart.
The two shopping channels are complementary and can add value to the entire shopping experience.
As Ms. Yeo of Orchard Turn Developments says, “Humans are social beings. Human contact is very important. And human touch is something that shopping online can never replace.