Dada Group and Kimberly-Clark China Strengthen Partnership to Create New Growth of On-Demand Retail Healthcare Brands


According to the Dada Group on-demand retail platform, data from JDDJ and Shop Now, sales of mom and baby products, as well as sanitary products continue to grow rapidly as delivery services continue to grow rapidly. within an hour and on-demand consumption flourished this year. There is great potential for a sustainable expansion of the strategic cooperation between Dada and Kimberly-Clark China. As part of the cooperation agreement for 2022, the Dada Group will deepen its cooperation with Kimberly-Clark China via Shop Now’s omnichannel strategy, product optimization, marketing promotion, regional coordination and tripartite collaboration to drive new growth in categories such as mom and baby and sanitary products.

In november 2018, Kimberly-Clark China and the Dada group have previously entered into a collaboration agreement. The two companies announced in October 2020 that they had deepened their strategic cooperation by developing a new on-demand retail model of healthcare brands. During the three-year close cooperation, Kimberly-Clark China has experienced a strong continuous increase in sales on the JDDJ platform. This partnership has forced the development of healthcare brands in the on-demand retail market.

During the Women’s Day Festival this year, JDDJ and Kimberly-Clark China jointly launched the Super Brand Day marketing campaign. Leveraging the participation of celebrities, the event integrated the resources of online platforms and offline supermarkets, triggering a boom in the “She-Economy”, achieving a win-win partnership between the platform and the brand. During the event, KC China’s sales on the JDDJ platform increased more than 3.2 times compared to the same period last year, and more than 8.6 times per compared to last month’s sales. For five consecutive days in category sales, Kimberly-Clark China became the first brand.

The achievement of the cooperation has benefited from their close partnership and marketing innovations and is also rooted in the comprehensive and mature on-demand retail brand ecosystem established by JDDJ. Through closer cooperation, the two companies will create greater value for consumers and industry.

About the Dada group

Dada Group is a leading local on-demand retail and delivery platform in China. It operates JDDJ, one of China’s largest on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and shippers. individual products from various sectors and product categories. The Company’s two platforms are interconnected and mutually beneficial. The Dada Now platform enables a better delivery experience for participants on the JDDJ platform. with its easily accessible fulfillment solutions and strong on-demand delivery infrastructure Meanwhile, the vast on-demand delivery order volume of the JDDJ platform increases the volume and order density for the platform. -form Dada Now. In june 2020, the Dada Group began trading on the Nasdaq Global Market under the ticker symbol “DADA”.

On Kimberly-Clark China

Kimberly-Clark and its trusted brands are an indispensable part of the lives of people in more than 175 countries and regions. Fueled by ingenuity, creativity, and an understanding of people’s most basic needs, we create products that help people experience more of what is important to them. In 1994, Kimberly-Clark entered the Chinese market and our portfolio of brands including Huggies, Kleenex, Kotex, Poise and Depend. We use sustainable practices that support a healthy planet, build strong communities and ensure the prosperity of our business for decades to come. To stay up to date with the latest news and learn more about the company’s nearly 150 years of innovation, visit www.kimberly-clark.com.cn.

SOURCE Dada Group

About Timothy Cheatham

Check Also

Bank of Israel, BIS and Hong Kong cenbank to test feasibility of retail CBDC

An Israeli flag flies in front of the Bank of Israel building in Jerusalem August …