Flipkart Wholesale has announced plans to more than triple its geographic footprint in India to nearly 2,700 cities, with the goal of making it easier to do business and bring prosperity to thousands of small businesses and Kiranas across the country.
Flipkart Wholesale saw strong growth in the first half of 2021 thanks to the adoption of e-commerce by retailers and Kiranas. Kiranas’ e-commerce adoption on Flipkart Wholesale doubled in January-June this year compared to last year. This is expected to grow by 180% in July-December 2021, compared to the same period last year.
Flipkart has also seen an increase in the number of vendors who have integrated into the B2B digital marketplace. The supplier base is expected to grow by 58% in 2021, further boosting the local business ecosystem as well as livelihoods. The company recently renamed its cash-and-carry business Best Price which it acquired from Walmart India in 2020, while remaining committed to the growth and prosperity of kiranas in India through an omnichannel business model.
“We started Flipkart Wholesale with the goal of bringing prosperity to the B2B retail ecosystem and solving local kirana issues across the country. Despite the challenges brought on by the pandemic, we have seen a strong response from kiranas who are now realizing the benefits of digitization and preparing for e-commerce as a preferred means of purchase. We will continue to leverage the technological strengths of the Flipkart Group and improve the livelihoods and ecosystems of local suppliers across the country. “
– Adarsh Menon, Senior Vice President and Director, Flipkart Wholesale