Grovara Food Week brings export/import experts and industry leaders to Dubai to help brands build distribution partnerships during Dubai Global Connect

PHILADELPHIA CREAM, November 7, 2022 /PRNewswire/ — Grovara, the wholesale export and import marketplace for consumer brands, has brought together a range of experts from export/import leaders and industry innovators to Grovara Food Week at Dubai Global Connect (DGC) on November 9 to 11 in dubaihelping participating North American brands expand their international sales capability across the Middle East.

The Trade Mission is a partnership between Grovara and DGC, a permanent wholesale marketplace that facilitates business between international buyers and sellers and is a key pillar of that of Dubai efforts to return to its roots as a regional and global trading hub. Luis Alfonso de Alba, from Mexico ambassador to the United Arab Emirateswill deliver a keynote address.

“We have established a framework for brands to learn and start building overseas distribution in dubai at Grovara Food Week thanks to Grovara’s many partnerships and our own expertise here and around the world Middle East“says the co-founder and CEO of Grovara Abu Kamara.

Fifteen export-ready brands, representing a diverse range of products from promising, innovative or well-established healthier food and beverage manufacturers and spanning many trending categories, are looking to establish distribution partnerships in the region and boost their international sales channel. Grovara’s list of panelists includes leaders from government, data, logistics, technology and manufacturing.

“Grovara Food Week is a perfect opportunity for North American natural product brands to get to know each other and learn from Middle East retail,” says Pierre Guyer, President and Founder of Athena Marketing International, a leading export marketing, business development and sales management firm that has helped hundreds of North American brands expand overseas. “All participants will also share resources to facilitate trade and the growth of their respective businesses.”

Guyer will be part of a session focusing on what companies and exporters need to know about doing business in the Middle East/North Africa Region with the panelists Makram MalaaebCEO of Kuwait Agro; Feda Saimua, partner at Emirates Snacks; and Manish KeshwaniGrowth & Alliances Director at TLM International.

“Our panel will share some of our learnings, both successes and failures, and the do’s and don’ts of exporting your brands to overseas markets,” says Guyer. “We will also share our deep expertise in the Middle East markets and understanding the complex regulatory and import requirements needed to enter these new markets.

Other sessions include:

For more information about Grovara Food Week, visit


Grovara enables an easy global wholesale experience as the only B2B online marketplace for export/import. With only 1 in 10 brands selling overseas, Grovara facilitates global commerce with a lightweight, technology-driven platform that provides tools for automation and intelligence. Grovara leverages visibility, discovery, and an intuitive user experience to facilitate transactions and management, creating a streamlined path to dynamic global growth potential. With its headquarters at philadelphia cream and offices at Mexico and dubai, Govara supports thousands of CPG products and thousands of buyers in over 50 countries. For more information or to join the curated ecosystem, please visit

Alyssia PortéeMarketing director
[email protected]

SOURCE Grovara

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