A customer pushes her cart during a Black Friday sale on November 26 in Indianapolis. Vacation sales have grown at the fastest rate in 17 years, according to a spending measure. (Darron Cummings, Associated Press)
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NEW YORK – Retail sales in the United States rose 8.5% during this year’s holiday shopping season, from Nov. 1 to Dec. 24, thanks to surging e-commerce sales, according to a Mastercard report Sunday.
Ecommerce sales in the United States jumped 11% during this year’s holiday shopping season, according to the Mastercard SpendingPulse report, once again highlighting the role of the COVID-19 pandemic in transforming customer buying habits.
Shoppers also rushed to stores amid supply chain issues as COVID-19 cases increased, increasing sales in physical stores by 8.1% from 2020, the report added. .
Shoppers were eager to secure their gifts before the retail rush, with conversations about supply chain and labor supply issues sending consumers online and into stores in droves. “Mastercard Senior Advisor Steve Sadove said in a statement.
Holiday e-commerce sales accounted for 20.9% of total retail sales this year, the data showed, noting that the industry continues to grow as consumers appreciate the ease of browsing and shopping from the comfort of their homes. their home.
Segments such as jewelry and electronics continued to show growth, with jewelry sales up 32% and electronics sales up 16.2% from 2020 levels, according to the report.
The SpendingPulse report tracks spending by combining selling activity in Mastercard’s payment network with estimates of cash and other forms of payment, but excludes auto sales.
A bigger picture will be revealed next month when the National Retail Federation, the nation’s largest retail group, releases its combined two-month results in mid-January, the Associated Press reports. The results will be based on an analysis of the Commerce Department’s November and December sales figures.
Contributing: The Associated Press