FREMONT, Calif., December 13, 2021 (GLOBE NEWSWIRE) – Identiv, Inc. (NASDAQ: INVE), a global leader in digital security and identification in the Internet of Things (IoT), today announced a strategic partnership with TrueGreen to digitize cannabis products and smart packaging with identification radio frequency (RFID) and near field communication (NFC) technology.
“Our partnership with TrueGreen is accelerating rapidly to meet the demands of the growing cannabis industry,” said Amir Khoshniyati, Managing Director and Vice President of Identiv, Transponder Business. “In the second half of this year, we developed five new exclusive multi-use RFID / NFC designs customized for the unique requirements of smart cannabis packaging. “
AIM North America notes that the market size of the U.S. cannabis industry in 2021 is approximately $ 20 billion and is expected to grow to $ 45 billion by 2025.
TrueGreen provides the first cloud-based intelligent packaging and cannabis asset management platform powered by Identiv’s best custom RFID, NFC and sensor designs. The solution provides unparalleled product security for cannabis producers, traders and customers and enables companies to capture real-time information and act on the data-driven information base throughout the supply chain. value. This new platform:
- Scan individual cannabis products with unique RFID / NFC signatures
- Supports Ultra High Frequency (UHF) asset tracking throughout the supply chain
- Authenticates the product and protects against packaging tampering
- Creates compliant and personalized marketing and customer engagement
“Our collaboration with Identiv brings unparalleled experience, innovation and depth in RFID, NFC and sensor design. It will transform the way the industry leverages critical data at every stage of their business, from farm to fingertips, ”said Tim Daly, president of TrueGreen.
Deployments with major industry customers will begin in the first quarter of 2022.
Username RFID and NFC solutions verify identities and security in the IoT and are embedded in billions of everyday objects, including medical devices, books, toys, sportswear, perishables and pharmaceuticals. For more information on Identiv’s complete end-to-end portfolio, call +1 888.809.8880 or contact [email protected].
Identiv, Inc. is a global leader in digitally securing the physical world. Identiv’s platform encompasses RFID and NFC, cybersecurity and the full spectrum of physical access, video and audio security. Identiv is a publicly traded company and its common shares are listed on the NASDAQ Stock Market LLC in the United States under the symbol “INVE”. For more information visit identiv.com.
TrueGreen is the world’s first smart packaging technology to meet the diverse needs of regulators, producers and consumers in the cannabis industry. From farm to fingertip, TrueGreen automates real-time product and consumer data to improve convenience and deliver information that drives growth and brand loyalty while ensuring product safety and control. TrueGreen: Your Cannabis, Smarter ™. For more information visit TrueGreenGlobal.com.
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