illycaffè launches the new illy art collection signed by Mona Hatoum

LONDON, 20 October 2021 / PRNewswire / – illycaffè presents the new illy Art Collection and, for the first time, assorted decorated boxes signed by Mona Hatoum. With an artistic training spanning four decades, the visual artist Mona Hatoum is internationally recognized for her poetic and political work, which is produced in a diverse and often unconventional range of media, including installation, sculpture, video, photography and works on paper. Hatoum became widely known in the mid-1980s for a series of performances and video works that focus intensely on the body. Since the early 1990s his work has shifted to large-scale installations and sculptures that aim to engage the viewer in conflicting emotions of desire and disgust, fear and fascination. Since then, she has continued to develop a language in which everyday familiar and domestic objects are often transformed into foreign, surreal or threatening things.

ILLY ART COLLECTION BY MONA HATOUM

The distinctive motif of the keffiyeh, the traditional Arab headscarf, which has become associated with the Palestinian cause, has been a recurring motif in Hatoum’s work. From embroidering his design onto fabric using long strands of human hair to transforming his grid pattern into a chain link fence in many of his various works on paper, the keffiyeh appears in various examples of his job. For the Illy art collection and the iconic decorated aluminum cans, Hatoum used an abstraction of the fishnet grid and olive leaf motif of the Arab scarf long associated with stories of work and human interdependence, giving it a new twist that allows him to assume a new life as a 100% cup of Arabica coffee.

illy coffee being a 100% arabica blend, I wondered what could be considered a 100% arabic object or symbol. The Keffiyeh came to my mind as I have often mentioned in my work, directly or indirectly. The fishnet pattern with knots is often seen as the joining of the hands and therefore symbolizes the bond between people and the olive leaf pattern along the border, could be seen as a symbol of peace. So, it is not only a beautiful abstract pattern, it also has an interesting symbolic meaning. And, of course, the Keffiyeh has become a powerful symbol of the Palestinian cause.. “- said Mona Hatoum.

Mona Hatoum is a sophisticated and thoughtful artist who has successfully dared to create a very authentic interpretation of the illy Art Collection project – Explain Massimiliano Pogliani, CEO of illycaffè – Through its characteristic geometric style, Hatoum represented the social function of coffee, an elixir that transformed the coffee break into a ritual capable of connecting the world “.

The illy art collection signed by Mona Hatoum will be unveiled at Frieze London, Fiac Paris, Artissima Tourin and on the illy website in the illy.com/monahatoum section.

The limited edition collections of decorated cans will be available from November 2021 while the cups will be available from december 2021 in different formats:

6 espresso cups (red, black and silver decorations) from £ 115
6 cappuccino cups (red, black and silver decorations) from £ 141
2 espresso cups (red and black decorations) from £ 43
2 cappuccino cups (red and black decorations) from £ 52

The illy art collection and the limited edition 250g can of the iconic illy blend 100% ground Arabica, available in both Classic and Intense roasts, will be available through the illy e-shop, stores (illy Caffè and illy Shop), large-scale distribution channels and indirect e-commerce channels.

Illy logo (PRNewsfoto / illy)

Illy logo (PRNewsfoto / illy)

Photo – https://mma.prnewswire.com/media/1664754/ILLY_ART_COLLECTION_BY_MONA_HATOUM.jpg

Logo – https://mma.prnewswire.com/media/1499472/illy_Logo.jpg

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