KANSAS CITY, Kan. – Kellogg Company and Associated Wholesale Grocers, Inc. (AWG) donated $25,000 to food banks in the Feeding America network. The donation was made through AWG Cares, the charitable foundation run by AWG employees.
“We share Associated Wholesale Grocers’ commitment to helping ensure families are fed and thriving, and we’re proud to stand with them in supporting our communities,” said Daniel Nazario, vice president, accounts at sale, Kellogg Company. “We are thrilled to support Feeding America with this donation – it’s part of our Better Days pledge to advance sustainable and equitable access to food for 3 billion people by the end of 2030.”
Kellogg’s began considering a charity campaign with AWG in early 2021. With both companies supporting hunger relief efforts, teaming up in a joint effort was an obvious choice. Combining friendly sales competition between AWG’s eleven fulfillment centers, this creative campaign was the first of its kind for the AWG Cares employee charitable foundation in 2021. Now in its second year, the two companies are delighted to increase the total donation to Feeding America this year.
Donations were made to a Feeding America food bank in each region where AWG has a distribution center. Donations were based on sales of selected Kellogg’s items during a contest period. The fulfillment center with the highest gross sales volume received a $10,000 donation to their local food bank. Second place received $5,000 and third place received $2,000. The remaining eight fulfillment centers all received a $1,000 donation in their region, making the entire AWG trade area the winners.
“We are thrilled to partner with the Kellogg Company for the second year in a row in a wonderful campaign to support hunger relief efforts in the communities served by AWG Member-Retailers and Teammates,” said said Lori Turner, president of AWG Cares, the employee-run charitable foundation company. “We are truly honored to see the impact our AWG Cares Foundation is having in helping our communities by partnering with like-minded businesses like the Kellogg Company.”
The AWG Cares Employee Charitable Foundation was established in 2017. Since its inception, the foundation has given more than $400,000 to charities focused on three critical areas: hunger and homelessness, research, and medical supplies and disaster relief.
ABOUT THE KELLOGG COMPANY
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just nourished but fulfilled. We’re creating better days and a place at the table for everyone with our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, PopTarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 were nearly $14.2 billion, comprised mostly of snacks as well as convenience foods like cereals, frozen foods and noodles. As part of our Better days from Kellogg’s® ESG strategy, we tackle the interconnected issues of wellbeing, climate and food security, creating better days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.
ABOUT ASSOCIATED WHOLESALE GROCERERS, INC.
Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler for independent supermarkets, serving more than 1,100 member businesses and more than 3,400 locations in 31 states from 9 wholesale divisions. AWG’s consolidated current sales are approximately $10.8 billion. In addition to its cooperative wholesale operations, the Company also operates subsidiaries that provide certain property development and supermarket services, print and digital marketing services, as well as health and beauty care, general merchandise, specialty/international foods and pharmaceuticals. For more information, visit www.awginc.com or follow @AWGCorporate on Twitter.