WESLEY CHAPEL, Fla. — Felicia Desai and her husband are getting a fresh start in running their own business, and they’re doing it inside converted shipping containers.
“We loved the concept from the start,” she said. “And we liked that we could make it our own.”
Blush Wine Room is already serving drinks a few days before the official opening of Krate at the Grove.
“We just try to make drinking fun. We have a bunch of wine-based cocktails,” Desai said. “You walk in and you get something special. We make non-alcoholic cocktails. We make granitas. We have something for everyone.”
The couple owned a few cafes in Tampa, but had to shut them down during the pandemic.
Now this section of The Grove gives them and many other family businesses a chance.
“Everyone is local,” Desai said. “Everybody pretty much lives here. They’re part of the communities. So there’s a lot of support.”
“The new downtown Wesley Chapel is what we call it. As you can see, we have people who have come from food trucks and now have their own restaurants,” said the vice president of the Operation Mishorim USA, Vince Mcallister. “We have people who have never had the opportunity to have their own shop.”
Mishorim USA has purchased malls in the Bay Area. They started with the Grove at Wesley Chapel and are trying to make it a shopping and entertainment destination.
The Krate section is just the last part.
“Nobody had ever done this before, so it was new to everyone,” Mcallister said. “So everyone worked very well hand in hand. And we managed to get him across the finish line.”
The grand opening is all day Saturday, but the developers say it will be a constant work in progress.
They are already planning to add more shaded areas.
“I think it’s a unique concept,” Mcallister said. “And, as you can see today, we haven’t even officially opened yet and it’s already packed.”