Retailers and brands use the wrong KPIs to make digital and social purchases – RetailWire

May 28, 2021 The ‘most used’ KPIs (key performance indicators) for digital and social media investments are generally not the ‘most important’, according to one investigation of American marketers by the Association of National Advertisers (ANA). Thirty-nine key performance indicators divided into six categories (audience measurement, effectiveness, exposure counting, quality …

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Discount retailers face the future without stimulus

Share Tweet Share Share Share E-mail While the latest round of $ 1,400 stimulus checks issued in March may seem like an old story to some, for retailers catering to the bargain-seeking, budget-conscious consumers who received these funds, each passing day – and each quarter – is a cold reminder. …

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