Price Chopper Chooses CitrusAd for Retail Media | National company

ST. PETERSBURG, Fla .– (BUSINESS WIRE) – October 19, 2021–

CitrusAd adds another large grocery retailer to its growing e-commerce advertising network. Price Chopper, headquartered in Overland Park, Kansas, with 52 locally owned stores joins more than 25,000 other retail stores who have banded together in retail media boom igniting with CitrusAd technology . In an effort to compete with Amazon, retailers are partnering with CitrusAd technology to provide a scalable, self-service advertising platform, which enables brands to develop targeted campaigns across a network of omnichannel retailers across states. -United. Campaign features that can be deployed directly at the digital point of purchase include banners, sponsored product ads, and branding pages. With CitrusAd’s Relevance Engine, brands increase Return on Ad Spend (ROAS) while shoppers enjoy an improved and more personalized experience. New retail media technology is now integrated with Price Chopper’s online shopping website and mobile app, allowing brands to interact with Price Chopper buyers with visibility and time measurement. real advertising performance they expect with CitrusAd’s fully transparent reporting dashboard.

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Price Chopper joins CitrusAd Ecommerce advertising network (Graphic: Business Wire)

“Our stores are constantly trying to interact with customers on a more personal level, with CitrusAd’s platform increasing the relevance of ads, we are able to connect our customers to brands on a more personal and convenient level”, said Casie Broker, Marketing Director, Price Chopper. “It both improves the overall experience and allows our customers to find new and old favorites in one place. “

“As third-party cookies will no longer be supported by Google, Safari and Firefox in 2022, savvy online retailers like Price Chopper are integrating with CitrusAd to provide brands with the perfect opportunity to use first-party data in the market. retailer to connect with buyers in relevant ways. , discreetly at the point of sale, ”said Brian DeCoveny, vice president of retail media partnerships for CitrusAd.

The retailer’s first-party data from its website and loyalty program (Chopper Shopper REWARDS) is key to leveraging CitrusAd’s relevance engine which uses algorithms and real-time data to identify preferences. of the buyer, serving relevant ads that enhance and personalize the buyer’s experience.

For more information on creating sales and retail media campaigns to attract Price Chopper buyers, send an email to [email protected]

About CitrusAd

CitrusAd is the leading white-label, self-service e-commerce advertising platform that enables retailers to monetize their digital storage space while enabling vendors to increase sales by launching targeted and profitable digital campaigns right to the point. purchase. Since launching in 2017, CitrusAd has been powering the fastest growing e-commerce advertising network in the United States and has grown into the global organization for the sale of sponsored products, banner ads, services and retail media. . Successful retailers, across all verticals in 25 different countries, are leveraging the CitrusAd platform and real-time relevance engine to create a more personalized shopping experience and better ROI for suppliers. For more information visit

About the price chopper

Price Chopper’s 52 stores in Kansas City are locally owned by the Ball, Cosentino, McKeever and Queen families, all of whom live in Kansas City and oversee the day-to-day operations of the store. For more than 40 years, the owners and employees of Price Chopper have been committed to providing the highest quality products and premium customer service to the thousands of customers they serve every day. For more information, please visit

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CONTACT: Nick Paech

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Media contact

Tracy nappier

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SOURCE: CitrusAd

Copyright Business Wire 2021.

PUB: 10/19/2021 09:46 / DISC: 10/19/2021 09:47

Copyright Business Wire 2021.

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