Retail Market Size in Thailand Expected to Grow by USD 55.21 Billion | By product (grocery, apparel and footwear, PCB, home and garden, and others) and distribution channel (offline and online)

  • Scope:
    • Grocery store:
      The growth of the retail market share in Thailand by the grocery segment will be significant during the forecast period. The grocery segment is one of the main contributors in terms of sales in the retail market in Thailand. The country’s grocery market is growing at a rapid pace, with various leading domestic and international retailers expanding their product portfolios and retail stores to cater to the growing number of consumers. However, among all retail formats, convenience stores are showing strong growth given the growing consumer preference for everyday grocery purchases (especially small-quantity purchases) from nearby stores.
  • Offscreen :
    • Clothes and shoes
    • CPC
    • Home and garden
    • Others

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Additionally, the report also provides Value chain analysis which helps businesses gain a competitive advantage in the marketplace. the Retail market value chain in Thailand includes the following basic components:

  • Submissions
  • Inbound logistics
  • Operations
  • External logistics
  • Marketing and Sales
  • Service
  • Innovation

Strong points-

  • Segmentation- The report covers in detail market segmentation by Product (Grocery, Apparel & Footwear, PCB, Home & Garden, and Others) and Distribution Channel (Offline & Online)
  • Key Companies- Aeon Co. Ltd., Berli Jucker Public Co. Ltd., Central Group of Company, CP All Public Co. Ltd., Foodland Supermarket Co. Ltd., Home Product Center Public Co. Ltd., Isetan Mitsukoshi Holdings Ltd., Seven & i Holdings Co. Ltd., Tesco Plc and The Mall Group, among others
  • Driver- Growing demand for ready-made food products to drive the market.
  • Challenge– Threat of counterfeit products to hamper market growth

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Overview of Suppliers-

The retail market in Thailand is fragmented and vendors are deploying growth strategies such as introducing innovative products to meet changing consumer demands and to increase their customer base in order to compete in the market.

  • Aeon Co. Ltd.- The Company operates through its subsidiary, AEON (Thailand) Co., Ltd., in Thailand and has 30 branches of Maxvalu Supermarket around bangkok and Greater Bangkok.
  • Berli Jucker Public Co. Ltd.- The company operates its retail business in Thailand through the public company Big C. It includes 125 Supercenter stores, 15 Big C Extra stores, 60 Market stores, 642 MiniBig C stores, 85 franchise stores, 135 Pure pharmacies and various other stores across Thailand.
  • Central Group of Companies- The company operates a retail business and owns numerous retail stores across Thailand.

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Learn more about key driver and market challenge-

  • Retail market at Thailand Driver:
    • Growing demand for ready-to-eat food products:
      Convenience meals are a type of processed and ready-to-eat food where the food is partially cooked and requires only limited preparation before consumption. With the increase in busy daily schedules and the increase in the number of working women, the preference for ready-to-eat food products, including processed meat and poultry products, is increasing over cooked foods. at home that must be prepared from scratch. As men and women go to work, the time spent on household chores decreases due to their busy work schedules. The increase in the number of working women has also translated into an increase in financial independence and disposable income. This, in turn, has increased the demand for convenience food products as they are easy to cook and take less time to prepare. Hence, these factors are expected to increase the demand for meat and poultry convenience products, which are rich in nutrients, thus fueling the growth of the retail market in Thailand.
  • Retail market at Thailand Challenge:
    • Threat of counterfeit products:
      The retail market in Thailand is witnessing a significant threat of counterfeits amid the wide availability of many falsified products ranging from FMCG to electronic goods. With the increase in sales of these counterfeit products, customers may find it difficult to differentiate them from genuine products. The counterfeit market is driving the influx of counterfeit products, particularly throughe-commerce platforms. The availability of counterfeit products negatively affects the sales of major retailers and hampers the goodwill and image of genuine manufacturers. To gain a competitive edge in the market, duplicate brands price their products at lower rates, but the products lack quality and durability. Low production costs encourage the production of counterfeit products, including most retail products. Consumers are often misled by fake packaging and product names similar to those of established brands, especially in rural areas of the country. Hence, the wide availability of counterfeit products is likely to hamper the growth of the examined market.

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Retail market in Thailand

Report cover


Page number


Year of reference


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 6%

Market Growth 2021-2025

$55.21 billion

Market structure


Annual growth (%)


Regional analysis


Successful market contribution

100% Thailand

Main consumer countries


Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Aeon Co. Ltd., Berli Jucker Public Co. Ltd., Central Group of Company, CP All Public Co. Ltd., Foodland Supermarket Co. Ltd., Home Product Center Public Co. Ltd., Isetan Mitsukoshi Holdings Ltd., Seven & i Holdings Co. Ltd., Tesco Plc and The Mall Group

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID 19 Impact and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Customization overview

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.



Market landscape

  • Market ecosystem
  • Value chain analysis

Market sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market Outlook: Predictions for 2020 – 2025

Five forces analysis

  • Summary of the five forces
  • The bargaining power of buyers
  • Bargaining power of suppliers
  • The threat of new entrants
  • The threat of substitutes
  • Threat of rivalry
  • Market state

Market segmentation by product

  • Market segments
  • Comparison by product
  • Grocery – Market size and forecast 2020-2025
  • Clothing and footwear – Market size and forecast 2020-2025
  • PCB – Market size and forecast 2020-2025
  • Home and Garden – Market size and forecast 2020-2025
  • Others – Market size and forecast 2020-2025
  • Market opportunity by product

Market segmentation by distribution channel

  • Market segments
  • Comparison by distribution channel
  • Offline – Market size and forecast 2020-2025
  • Online – Market size and forecast 2020-2025
  • Market opportunity by distribution channel

Customer landscape

  • Market factors
  • Market challenges
  • Market trends

Supplier Landscape

  • Competitive scenario
  • Supplier Landscape
  • Landscape disturbance

Vendor analysis

  • Suppliers Covered
  • Positioning on the supplier market
  • Aeon Co.Ltd.
  • Berli Jucker Public Co. Ltd.
  • Enterprise core group
  • CP All Public Co. Ltd.
  • Foodland Supermarket Co. Ltd.
  • Home Public Co. Ltd. Product Center
  • Isetan Mitsukoshi Holdings Ltd.
  • Seven & i Holdings Co. Ltd.
  • Tesco Plc
  • The mall group


  • Report scope
  • Currency conversion rates for the US dollar
  • Research methodology
  • Abreviations list

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