As advertising in retail media continues to increase year on year, retailers and brands have the opportunity to better plan their digital advertising strategies. Find out about our forecast for retail media ad spending and how the market will develop and evolve in the years to come.
Watch this webinar, made possible by Google, and explore:
- Why Retail Media Networks Now Attract Big Brands Budgets and Where Do These Budgets Come From?
- The Evolution of Closed Loop Targeting and Attribution to Drive Retail Media Adoption
- Main challenges and opportunities for retailers looking to develop their own media networks
- More! Jennifer Presser-Kroll, Head of Business Partnerships at Google, joins the conversation
Andrew lipsman is a Senior eMarketer Analyst at Insider Intelligence, specializing in Retail and Ecommerce. Recent coverage includes retail media networks, direct-to-consumer brands, social commerce, mobile retail apps, holiday shopping, and Amazon Prime Day.
Jennifer Presser-Kroll (she / she) is responsible for Retail Partnerships within the Google Business Partnerships team, which provides financial and strategic value to retail businesses by helping them develop and increase ad revenue in their properties . She worked in the Commerce Partnerships team at Google for over four years. Prior to joining Google, she led the Digital and Omnichannel Marketing Strategy team at Macy’s, Inc. She holds an MBA from Columbia Business School.
Blake droesch is an eMarketer Analyst at Insider Intelligence, covering retail and e-commerce with a focus on digital grocery shopping and the intersection of e-commerce and digital media. Previously, Blake was a writer and editor covering the luxury lifestyle industry.