The Jil Sander Fall/Winter 2022 campaign on Billboards

Lucie and Luke Meier’s Jil Sander explored contemporary couture tropes for Fall/Winter 2022, delivering a collection the designers dubbed “engaging and varied.” Now the creative duo have tapped photographer Chris Rhodes to capture this season’s campaign, imagining the collection as something that both blends into nature and is on display from it as the images are captured in a nature. dead and will soon appear on billboards around the world. , forming part of the city’s environment.

The result is almost eerie, as delicate accessories like Jil Sander’s silver necklace studded with round Lapis Lazuli or the spiky cascading silver brooch will appear blown into realistic proportions in our everyday surroundings. Like the collection, the campaign is also engaging, inviting you to interact with the silhouettes and styles as they are inevitably in your face, looming above you.

As the brand notes, “The shape of what we wear, who we are, is part of the spaces we live in. Objects become oversized, become surreal and challenge our way of seeing things. Thoughts as interactive, to share a different look with occasional passers-by, the images of the country — icons — can transform what we look at into what we feel. Front and center.”

The impact of this campaign is that we get to experience the finer details of Jil Sander’s work in an intrusive way, which means we are compelled to see the craftsmanship that went into creating the delicate jewelry. aforementioned and other pieces like the cylindrical Cannolo bag, the tip of a black boot that rushes towards us in high definition, or the black pump with an aluminum blade heel.

Take a look at the FW22 campaign above and shop the collection on line and in Jil Sander stores now.

In other news, Prada has released a new line of robot jewelry.

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