The Very Good Food Company Expands US Retail Presence with Earth Fare Supermarkets

U.S. Distribution Boosts 75% With VERY GOOD Products Coming Soon to 825 Outlets Across North America

Vancouver, British Columbia – (Newsfile Corp. – September 14, 2021) – The Very Good Food Company Inc. (TSXV: VERY) (OTCQB: VRYYF) (FSE: 0SI) (“VERY WELL“or the”Society“), a leading plant-based food technology company, is pleased to announce that it is expanding its US retail presence with Earth Fare, a US supermarket specializing in health and wellness. Meat Alternatives and its brand new line of gluten-free and soy-free products, Butcher’s Select, will be rolled out at Earth Fare’s 23 locations in major states including North Carolina, South Carolina, Florida, Tennessee, Virginia, Georgia, Ohio and Michigan.This brings the total number of U.S. stores that will carry the company’s products to 175 locations in 20 cities across 15 states, and across North America, our products will soon be available in 825 points of sale.

Earth Fare is one of the largest natural and organic food retailers in the United States. At the heart of its mission, and aligned with the values ​​of VERY GOOD, is Earth Fare’s belief in providing consumers with the cleanest, highest quality ingredients.

“Demand for our premium herbal products is increasing and the partnership with Earth Fare is the first time our products will be on retail shelves in the Southeastern United States. dynamic, ”said Mitchell Scott, co-founder and CEO of The Very Good Food Company. “Growing our presence in US retail stores is a top priority for VERY GOOD as it is an area where we see strong growth potential. We plan to secure additional distribution points in US stores by the end of the year and into 2022. ”

Just last week, VERY GOOD announced that it has expanded its retail presence in Eastern Canada and Quebec. The company’s Very Good Butchers line of products is now available in Quebec at 10 Rachelle Béry health food stores and online throughout the Greater Toronto Area via the Voila by Sobeys online home delivery service (voila. that).

About The Very Good Food Company Inc.

The Very Good Food Company Inc. is an emerging plant-based food technology company that produces nutritious and delicious plant-based meat and cheese products under VERY GOOD’s main brands: The Very Good Butchers and The Very Good. Cheese Co. www.verygoodfood.com

OUR MISSION IS HIGH, BADASS BUT VERY SIMPLE: TO GET MILLIONS RETHINK THEIR FOOD CHOICES WHILE HELPING THEM MAKE THE WORLD A WORLD OF GOOD. BY OFFERING SUCH DELICIOUS AND NUTRITIVE PLANT-BASED FOOD OPTIONS, WE ARE HELPING THIS TYPE OF DIET BECOME THE STANDARD.

Forward-looking information

This press release contains forward-looking information for the purpose of providing information about current expectations and management’s plans for the future. Readers are cautioned that reliance on such information may not be appropriate for other purposes. Such forward-looking information may be identified by words such as “proposed”, “expects”, “the intention of”, “could”, “will” and similar expressions. Forward-looking information contained or referenced in this press release includes statements regarding, but not limited to: upcoming distribution to Earth Fare stores in the United States; the expected future expansion of retail distribution of VERY GOOD in the United States and the benefits the Company expects to derive from it; as well as the number of retail outlets in North America in which the Company will be available. Forward-looking information is based on a number of factors and assumptions which were used in developing such information, but which may prove to be inaccurate, including, but not limited to, material assumptions regarding the availability of sufficient financing on reasonable terms to fund the capital and operating needs of VERY GOOD, the continued strong demand for VERY GOOD products, the successful placement of VERY GOOD products in retail stores and the continued growth of the e-commerce, the ability of VERY GOOD to successfully enter new markets and manage its international expansion, the ability to increase production capacity and obtain the necessary production equipment, the availability of labor work as well as the accuracy of construction schedules and cost estimates for commissioning production lines at the Rupert and P facilities atterson of VERY GOOD and the timely receipt of required permits, VERY GOOD relationship with its suppliers, distributors and third party logi suppliers of stics, and the Company’s ability to position itself VERY GOOD competitively. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, one should not place undue reliance on forward-looking information as VERY GOOD cannot guarantee that such expectations will prove to be correct. The risks and uncertainties that could cause the actual results, performance or achievements of VERY GOOD to differ materially from those expressed or implied in this forward-looking information include, among others, the impact, uncertainties and associated risks. to the ongoing COVID-19 pandemic, negative cash flow and future funding needs to sustain and expand operations, limited operating and revenue history and no earnings or dividend history, facility expansion, competition, availability of raw materials, dependence on senior management and key personnel, general business risk and civil liability, food industry regulation, changing laws, regulations and guidelines, compliance with laws, adverse consumer publicity or perception, product liability and product recalls, intellectual property risks, difficulties with forecasting, growth management and litigation. For a more complete discussion of the risks facing VERY GOOD, please see VERY GOOD’s most recent annual information form filed with the Canadian securities regulatory authorities at www.sedar.com. The forward-looking information contained in this press release reflects the Company’s current expectations, assumptions and / or beliefs based on information currently available. Any forward-looking information is only valid as of the date on which it is made and, except as required by applicable securities laws, VERY GOOD disclaims any intention or obligation to update any forward-looking information, whether at the more new information. , future or other events or results. The forward-looking information contained in this press release is expressly qualified by this cautionary statement.

The TSX Venture Exchange has neither approved nor disapproved the contents of this press release. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For more information, please contact:

Mitchell scott
Chief Executive Officer
The Very Good Food Company Inc.

Sabine Srubiski
Director, Investor Relations
The Very Good Food Company Inc.
Email: [email protected]

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/96448

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