Therapedic International unveils a series of videos with President and CEO Gerry Borreggine offering retail tips and strategies.
PRINCETON, NJ — In a marketing move designed to give its retail partners strategies to grow their bedding business, bedding brand Therapedic International has developed a video series hosted by its president and CEO.
The video series – Inside Track with Gerry Borreggine – will feature topics such as sales training, merchandising, marketing and more. Drawing on over 22 years of experience as a sleep retailer at 40 Winks Sleep Shops, as well as a manufacturing perspective, Borreggine provides insight into all aspects of selling the sleep category.
“It’s an increasingly competitive market and every help, advice and sharing of knowledge and experience can make a positive difference,” Borreggine said. “That’s the idea behind ‘Inside Track.’ We are committed to supporting your success.
Episodes under three minutes are designed to be easy to digest, and new episodes will be posted every two weeks on Therapedic’s LinkedIn page. In addition to the posted videos, Therapedic will share Inside Track episodes through its email newsletter and a private video channel that allows retailers to implement the series as part of their salesperson training toolkit at detail.
The company has produced four episodes and more are in development. Borreggine is open to constructive feedback and ideas for future topics and episodes.
To see the debut and every episode, follow the Therapedic International page on LinkedIn.
I’m Sheila Long O’Mara, Managing Editor at Furniture Today. Throughout my 25 year career in the furniture industry, I have served as editor for several industry publications and had a brief stint at a public relations firm where I worked with some of the leading bedding brands in the industry. I joined Furniture Today in December 2020 focusing on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor at Furniture Today from 1994 to 2002. I’m glad to be back and look forward to telling the important stories that impact retailers. and bedding manufacturers.