Known worldwide for positive, fun and quirky craftsmanship, 5 minute craft, is the world’s leading DIY brand and the only channel to consistently rank in the top ten on YouTube and Facebook. Spark a creative spark in everyday life by offering viewers clever solutions to everyday problems, 5 minute craft The audience reaches over 350 million combined YouTube subscribers, over 300 million combined Facebook subscribers, over 55 million Instagram followers and over 25 million combined TikTok subscribers.
“As TheSoul Publishing is showcased for the very first time at Licensing Expo, we are extremely excited to announce our collaboration with Retail Monster, a leader in consumer products. They are continually elevating brands with retail opportunities at compelling retail and licensing, and we know they will bring an innovative and fun approach to our flagship brand, 5-Minute Crafts,” said Ines Pacheco, Director of Licensing at TheSoul Publishing. “With successful touchpoints with our audience already established through digital and streaming video, podcasting, music and more, licensing programs will now further connect TheSoul to our fans and grow our suite of brands into names. known.”
“We are thrilled to partner with TheSoul Publishing on their immensely popular brand. 5 minute craft. There’s an incredible opportunity to connect with U.S. retail consumers by creating compelling, tangible products that replicate this brand’s fun DIY experience,” said Michael ConnollyFounder of Retail Monster LLC.
Known as the positivity centerthe global leader in digital video views, TheSoul Publishing dives into the world of merchandising by opening its doors at the Las Vegas Licensing Expo 2022. With over a billion followers and subscribers on social media , the digital studio will explore potential licensing partnerships around the studio’s portfolio of brands, including 5 minute craft, 123 GO!, Baby Zoo, avocado couple, La La Vie, Fleece and more.
Launched by a management team that brings over 70 years of retail, buying, selling, marketing, finance and licensing experience to its clients, Retail Monster LLC (www.retailmonster.com) uses its relationships with the best manufacturers and retailers. to deliver strategic licensed programs to the shelf. Established in March 2016Retail Monster operates offices from Los Angeles, New York City, Orlando, Bentonville, Ark., Minneapolisand London, United Kingdom.
About TheSoul Publishing
TheSoul Publishing is an award-winning digital studio that produces entertaining, positive and original content for global audiences.
One of the most prolific and popular online media companies in the world, TheSoul Publishing reaches over one billion social followers on Facebook, Instagram, TikTok, YouTube, Pinterest and Snap. Its global creative team continuously delivers engaging and irresistibly shareable content for all ages, in 19 different languages, distributed through a cross-platform, social media-based network.
From cutting-edge 3D technology to eye-catching stop motion, fun live action to eye-catching music videos, inspirational craft projects to vibrant animation, TheSoul Publishing’s portfolio of media brands has it all. TheSoul Publishing’s universe of well-known channels includes 5-Minute Crafts, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Slick Slime Sam and Polar.
Its most-watched channel, 5-Minute Crafts, is the world’s leading digital DIY brand and the only brand to consistently rank in the Top 10 of all YouTube channels and the Top 10 of all Facebook pages.
Current initiatives include expanding into other social media, music, podcast and streaming platforms such as TikTok, Instagram, Snap, Roku, Apple, Spotify, Amazon Prime and Chinese platforms such as Xigua, Douyin and Bilibili, as well as the continued growth of its extraordinary global network. production team, to provide its fans with more content they crave.
TheSoul Publishing has won numerous accolades including “Digital Studio of the Year” at the 2021 Digiday Video & TV Awards, a 2021 Drum Award win, a 2021 Webby Award nomination for 5-Minute Crafts, 7 Shorty Award nominations , a pair of 2022 Digiday Video & TV Awards nominations including “Best Use of YouTube” and 2022 Webby winner for “Best Overall Social Presence in Media/Entertainment”.
For more information about TheSoul Publishing, visit website.
SOURCE TheSoul Publishing