Wholesale eco-florist launched in Staffordshire offering sustainable alternatives to single-use plastics

A new venture which aims to lead the UK floristry industry into a more sustainable era has been launched in Staffordshire.

After returning to work after beating breast cancer, Rosie Broom, from Stafford, started the Ethical Florist Collective to fulfill her dream of becoming her own boss.

Rosie – who has a ‘love of flowers’ – has launched a website selling ethical UK-made floristry supplies.

The idea came about after Rosie realized the amount of plastic waste in the industry after working as a freelance florist, and decided she wanted to offer sustainable alternatives to single-use plastics.

Rosie said: “Having overcome breast cancer, I gave my life a lot of thought and wanted to be my own boss. It’s hard work but worth it.

“I want to inspire florists to be more eco-friendly and come together to not only share ideas on how to reduce waste, but also to buy ethical alternatives from us.

“We launched the website just two weeks ago and have already received a few orders. It’s a very exciting time and it’s great to be part of an ethical movement that is making such a difference.”

To help start her business, Rosie signed up for Staffordshire County Council’s Get Started scheme, which aims to support people considering starting their own business or those with a business less than two years old.

The free initiative offers support around trust building, accounting, marketing and more.



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Rosie said: “I approached the Get Started program because I was completely new to starting a business. I had written a business plan but was struggling to know where to start.

“I signed up for the program for any type of help, but opted for accounting support because I thought that was where I would really struggle.

“I saw an accountant throughout the program and he was absolutely fantastic.

“I would highly recommend anyone who is even considering getting started to get in touch with the Get Started program to see how it can help. Now is the time to really get out there and give it a try.”

Philip White, Deputy Leader of Staffordshire County Council and Cabinet Member for Economy and Skills, said: “Small businesses are growing at a faster rate than most other places in the UK, in part because of programs like this that help turn people’s great ideas into viable businesses.

“At the start of any business there will be knowledge gaps – so this program aims to help you know what you don’t know and get the professional help you need to get started in the meantime.

“From business plans to accounting services, marketing plans, branding and free websites, this service has the potential to help many people finally take the first step to becoming their own boss.”

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