BENTONVILLE, Ark. —
Bentonville, AR, USA — February 17, 2022 — HIVERY, a pioneer in next-generation assortment strategy optimization and simulation technologies, is thrilled to have been featured in the Forbes article titled: Artificial Intelligence Can Help Leaders Advance the global economy in 2022. As one of the world’s leading business-focused media outlets, Forbes recently published an article, written by contributor Benjamin Laker, covering the latest innovations and trends in the online market.
The article introduces HIVERY as a leader and provides an example of the application of AI in today’s retail world.
The main focus of the article draws attention to how business leaders should embrace artificial intelligence (AI) as an essential solution for creating good business strategies and ensuring the long-term survival of their organization.
Some of the challenges faced by business leaders to whom the article cites AI as a solution include operational tasks as well as the creation and implementation of business strategies. This is especially true as more and more people become accustomed to and want more personalized shopping experiences, ensuring the right products are in the right stores with the right stock and making the use of category management tools is more important than ever for businesses.
The Forbes article notes two of HIVERY’s AI-powered tools as prime examples of the power of machine learning approaches in today’s virtual world: HIVERY Curate and HIVERY Promote. These two tools have been cited as solutions for category management and trade promotions optimization (TPO), respectively, which are two complex strategies that business leaders rely on to predict sales and marketing success. promoting their business.
WINTERY Curate is the world’s most scientifically advanced spatial strategy and assortment simulation optimization solution. The tool fundamentally changes the way consumer packaged goods (CPG) companies and retailers collaborate on assortment and space decisions. Once the optimum is chosen, HIVERY Curate can export this strategy into a PSA file planogram, for example, for in-store execution. The result is space- and assortment-aware planograms that take into account the impact of shifting demand beyond older methods such as the customer decision tree (CDT).
WINTERY Promote has been listed as an exemplary tool that can enable business users to compile multi-source data into a single actionable promotional calendar that continuously learns from user sales data, business constraints, price points and types. promotion. TPO is also cited in the article as an important activity to help business leaders determine product promotion parameters.
Business leaders face many challenges with data collection and planned marketing strategies, but they are able to overcome these obstacles using HIVERY technology. AI programs can help reduce employee labor and costs while optimizing business processes to keep up with industry trends. Anticipation of sales growth ahead of data-driven marketing strategies is driving retail companies to look for ways to increase production while meeting demand through historical activity and consumer forecasts . Ultimately, these tools can reduce overhead, giving businesses a better future.
Interested parties can learn more about the power of HIVERY by reading the Forbes article.
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About Wintery. Data has a better idea.
HIVERY is a pioneer in next-generation assortment strategy simulation and optimization technologies. HIVERY provides retail management solutions for category management, consumer and shopper insights, retail shopper sales management, as well as revenue growth management.
With proprietary machine learning and applied math algorithms that were co-developed and acquired from Australia’s national science agency – CSIRO’s Data61, HIVERY was founded on the vision that t Data Has A Better IdeaTM – and we work with our customers to discover its full potential.